Swinburne Masters Students create Timor Leste Market Entry Strategy for Black Stump Technologies


On 6 March 2018, Black Stump Technologies engaged authors to explore new international markets to inform the Company’s expansion plans. The authors were tasked to identify a new market opportunity and develop an appropriate market entry strategy to fit the chosen market.

The young developing country, Timor-Leste was selected due the Country’s vast socioeconomic development needs and the will of various stakeholders to see the country prosper. This presents significant opportunities for Black Stump Technologies’ range of products. Backed by anecdotal evidence, the authors identified the opportunity to deliver clean drinking water for communities particularly rural schools as an entry point for the company.

This market entry plan primarily leverages on the resources of WASH World Vision, Australia Government (through Austrade and DFAT), TradeInvest and other potential local business partners to present a compelling value of Water Wizards for rural schools in Timor-Leste to Ministry of Planning and Strategic Investment.

Black Stump Technologies business development manager said the calibre of the report was excellent.  “The students did a fantastic job. This is why we love engaging with Victoria’s university’s. Their students get real world experience, our business gets a new perspective on our operations and we all learn from each other.”